A publisher, not a template shop.

A client asks, for the third time, why they are not ranking yet. You have explained it well before. You will explain it well again. You will not bill for any of it.

Every existing resource is either a free blog post, which brands someone else’s authority into your client relationship, or a template whose licence forbids you from giving it to the very client it was made for.

Then a second discovery, and it is the one that matters. Check the industry’s most confident claims against the documentation, and most of them are not there. There is no duplicate content penalty; Google said so in 2008. E-E-A-T is not a ranking factor; Google’s own guidance says so. “SEO takes four to six months” appears in no Google source at all.

So: publish, rather than blog. Cite, rather than assert. Print the review date on the cover. Licence it so it can be handed over.

Who is accountable

Every factual claim is checked against a primary source and recorded with that source, and a named human reads and signs off the text that ships before it is published. Anonymity is not available to a business whose only moat is trust. Nor is overclaiming: we do not say a human has personally re-verified every claim against its original source, because that is a stronger promise than our process makes, and we would rather tell you what we actually do. Where our own record has been wrong about that, we have said so on the evidence page.

The name

A thorn (þ) is a letter of early English printing. Printers importing type from the Continent lacked the sort and substituted a y. That is why old shop signs read “Ye Olde” when the word was always “The”. A fold is where a sheet is creased, and a folded sheet is a signature, the unit from which books are bound.

What we will not do

Guarantee a ranking. Promise a timeline. Claim insider knowledge of an algorithm. Publish a testimonial we do not have. Tell you this saves you three hours, because we have not measured it.

Created by Eximus. Read the editorial standards