The catalogue
Indexed by the moment you need them.
Every resource explains search visibility to a non-expert client, in language they actually read. Each is independently useful; in sequence they are the system a retainer runs on.
01 The four conversations
01 · week one
Why SEO takes time
Your client expected results in thirty days. It is month two. You have had this conversation before, and you will not bill for it.
The kickoff conversation. Hand it over in week one, before the first 'where are the results' email exists.
- Format
- Guide, 12 pages
- Editable
- DOCX + Canva-importable PPTX
- Sources
- 4 primary
- Files
- 11
02 · kickoff to day 90
What happens in the first 90 days
Three months in, your client cannot see what they are paying for, and you cannot show them a ranking yet.
The working plan. Signed at kickoff, it runs the first quarter's checkpoints, evidence, and reviews.
- Format
- Workbook, 11 pages
- Editable
- DOCX + Canva-importable PPTX
- Sources
- 6 primary
- Files
- 13
03 · every review
What we can and cannot control
Your client blames you for a competitor's investment, an algorithm update, and their own unanswered emails.
The alignment system. Brought to every review so issues land in a responsibility zone, not in an argument.
- Format
- Workbook, 11 pages
- Editable
- DOCX + Canva-importable PPTX
- Sources
- 5 primary
- Files
- 13
04 · when the screenshot arrives
Why Google rankings fluctuate
Your client checks rankings daily and panics weekly at movement that means nothing.
The panic antidote. Sent the morning a screenshot arrives, before anyone reacts to one day's reading.
- Format
- Guide, 11 pages
- Editable
- DOCX + Canva-importable PPTX
- Sources
- 8 primary
- Files
- 11
02 Compared, side by side
| Resource | Use it | Format | Extent | Sources | Reviewed | Price |
|---|---|---|---|---|---|---|
| Why SEO takes time | week one | Guide | 12 pp | 4 | annually | $79 |
| What happens in the first 90 days | kickoff to day 90 | Workbook | 11 pp | 6 | every 6 months | $79 |
| What we can and cannot control | every review | Workbook | 11 pp | 5 | annually | $69 |
| Why Google rankings fluctuate | when the screenshot arrives | Guide | 11 pp | 8 | every 6 months | $69 |
| SEO Expectations | All 4, in delivery order | Guides and workbooks, plus the set’s own guides | 45 pp | 23 | With each resource | $229 vs $296 |
Prices are one-time. Every resource, and the set, is licensed for you to rebrand and deliver to clients.
The set
4 resources, one engagement file.
The four conversations every retainer repeats, in the order you have them.
The set adds what no single resource can: the collection map, delivery order and use guide, collection branding guide. Four documents arrive branded together, in the order the conversations actually happen.
- 4 resources, bought separately
- $296
- SEO Expectations
- $229
- You keep
- $67 · 22.6%
Start free
Six SEO myths your client believes
6 pages, free, with the correction and the citation for each myth. If it does not change how you explain your work, nothing else here will either.
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