02 · kickoff to day 90 · Workbook · 11 pages
What happens in the first 90 days
Three months in, your client cannot see what they are paying for, and you cannot show them a ranking yet.
A shared first-quarter working plan: an eight-page guide to three evidence-backed checkpoints, a one-page roadmap, and a repeatable review worksheet with a dependency register. A framework you adapt, never a promised timeline.
01 Real pages from the finished document
Renders of the actual built pages. Nothing here is a mockup. The branded view is the same document with a buyer’s logo, accent colour and typeface applied.
02 What you receive
The finished document
11 pages, a tagged PDF, ready to send to a client as it is.
The editable master
A DOCX with real heading styles. Swap the logo, the accent colour and the typeface; the argument, the figures and the sources stay exactly where they are.
The Canva-importable deck
One slide per page, verified by a real import. The text stays editable, so you can present it as well as send it.
With the record that backs it up: branding instructions, the full source register, the version history, the usage terms, and a machine-readable file list. 13 files in total.
Every file in the package
- Start herePDF
- The 90-day guidePDF, eight pages
- The roadmapPDF, one page
- The review worksheetPDF, two pages
- Editable sourceDOCX, the working master
- Canva-importable editable deckPPTX
- Branding instructionsPDF
- Sources and referencesPDF
- Version historyPDF
- Standard usage termsPDF
- Font and asset noticesTXT
- Complete file listJSON
03 What your client understands after reading this
- What starts first, and what needs client access or approval
- What counts as evidence at day 30, 60, and 90
- How to separate activity from progress, and what to do when work stalls
Who it is for
- Agencies onboarding a new retainer client
- Freelancers who need the month-three check-in to go well
- Account managers running quarterly reviews
04 The apparatus
Every factual claim in this resource traces to a source below, and the class of each source is printed: official documentation and a named employee’s statement are different kinds of evidence, and we never blur them. Your client can weigh each one themselves.
- [1]
Do You Need an SEO? Tips for Hiring an SEO · Google Search Central
- [2]
Ask Google to Recrawl Your URLs · Google Search Central
- [3]
In-Depth Guide to How Google Search Works · Google Search Central
- [4]
Google Search's Core Updates and Your Website · Google Search Central
- [5]
What Are Impressions, Position, and Clicks? · Google Search Console Help
- [6]
Tips to Improve Your Local Ranking on Google · Google Business Profile Help
Reviewed every 6 months. When something we cite changes, the correction is published, not silently patched.
05 What you may do with it
Usage rights included
- Rebrand it with your logo, colours, and fonts
- Give the finished result to your clients
- Include it in paid service packages
You may not resell it, share the editable source, or add it to a template library. See the usage rights
06 Questions
Does it promise results by day 90?
No, and it says so to your client. The plan is a working structure: what starts first, what counts as evidence along the way, and how to run the day 30, 60, and 90 conversations without promising a ranking.
Can I adjust the checkpoints to my own process?
Yes. The roadmap and the review worksheet are editable, and the framework is written to be adapted. The checkpoints are a starting structure, never a promised timeline.
Do I need a Canva Pro subscription?
No. The editable deck is a PPTX built for import into your own Canva account, one page per slide, with editable text and shapes. A free Canva account is enough. It also opens directly in PowerPoint.
May I give this to my client?
Yes. That is the point. Rebrand it, deliver it, and include it in paid work. The one thing you may not do is pass on the editable source files or publish them anywhere.
What formats do I get?
A finished PDF for screens, an editable DOCX working master, and a Canva-importable PPTX. Every document, every page, in every format.
What happens when the guidance changes?
We re-check every resource against its sources on a stated schedule. When something material changes, we correct it, record the correction openly, and the updated file is yours.
Can I buy anything yet?
Not yet. Purchasing opens at launch. Until then you can look through every preview, check the sources, and read the free guide in full.
The conversations either side of this one
01 · week one
Why SEO takes time
Your client expected results in thirty days. It is month two. You have had this conversation before, and you will not bill for it.
The kickoff conversation. Hand it over in week one, before the first 'where are the results' email exists.
- Format
- Guide, 12 pages
- Editable
- DOCX + Canva-importable PPTX
- Sources
- 4 primary
- Files
- 11
03 · every review
What we can and cannot control
Your client blames you for a competitor's investment, an algorithm update, and their own unanswered emails.
The alignment system. Brought to every review so issues land in a responsibility zone, not in an argument.
- Format
- Workbook, 11 pages
- Editable
- DOCX + Canva-importable PPTX
- Sources
- 5 primary
- Files
- 13