Thornfold

The set · 4 resources · 45 pages

SEO Expectations

The four conversations every retainer repeats, in the order you have them.

01 What only the set contains

Every resource arrives as its own complete package. The set adds what no single resource can: the apparatus that makes four documents work as one prepared engagement file.

  • The collection map

    Which resource, at which client moment, and why the order matters.

  • Delivery order and use guide

    A stack of forty pages on day one reads as homework. One piece per moment reads as service.

  • Collection branding guide

    One accent, one logo placement per family, one prepared-for line, so four branded pieces read as one engagement file.

  • Sources index, all four resources

    Every source behind every resource, gathered in one register you can hand to a sceptical client.

  • Version history

    What changed, when, and what kind of change it was.

02 4 resources, in the order you use them

The collection is a sequence, not a pile. Each piece exists for a moment in the client relationship, and the delivery order is the product.

  1. 01 · week one

    Why SEO takes time

    Your client expected results in thirty days. It is month two. You have had this conversation before, and you will not bill for it.

    The kickoff conversation. Hand it over in week one, before the first 'where are the results' email exists.

    Format
    Guide, 12 pages
    Editable
    DOCX + Canva-importable PPTX
    Sources
    4 primary
    Files
    11

    $79Open

  2. 02 · kickoff to day 90

    What happens in the first 90 days

    Three months in, your client cannot see what they are paying for, and you cannot show them a ranking yet.

    The working plan. Signed at kickoff, it runs the first quarter's checkpoints, evidence, and reviews.

    Format
    Workbook, 11 pages
    Editable
    DOCX + Canva-importable PPTX
    Sources
    6 primary
    Files
    13

    $79Open

  3. 03 · every review

    What we can and cannot control

    Your client blames you for a competitor's investment, an algorithm update, and their own unanswered emails.

    The alignment system. Brought to every review so issues land in a responsibility zone, not in an argument.

    Format
    Workbook, 11 pages
    Editable
    DOCX + Canva-importable PPTX
    Sources
    5 primary
    Files
    13

    $69Open

  4. 04 · when the screenshot arrives

    Why Google rankings fluctuate

    Your client checks rankings daily and panics weekly at movement that means nothing.

    The panic antidote. Sent the morning a screenshot arrives, before anyone reacts to one day's reading.

    Format
    Guide, 11 pages
    Editable
    DOCX + Canva-importable PPTX
    Sources
    8 primary
    Files
    11

    $69Open

03 The handoff, moment by moment

  1. Week one: deliver Why SEO takes time with the proposal or kickoff notes.
  2. Kickoff: walk the client through the 90-day roadmap, agree the checkpoints, sign the working plan.
  3. First review: introduce the control map; file every raised issue into its zone.
  4. The first wobble: send the rankings guide the same morning, then log the reading on the review worksheet.

04 Versions, updates, and corrections

Lifetime access to the resources in this bundle, including every future revision to them. New resources added to the catalogue are not included.

When something a resource cites changes, the correction is published, not silently patched, and the revised file is yours.